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Some History Behind WAUC 1310
WAUC-AM 1310 Wauchula-Hardee Broadcasting Company (Robert S. Taylor & E.D. "Ted" Covington, JR.) put WAUC Wauchula, A 500-watt daytime only station, on the air in 1958. Daytime power was upgraded to 5,000 watts in 1980 along with the station's ability to broadcast at night.
Other WAUC owners were WAUC Broadcasting Co. (Royce D. Plummer, President- 1964), Wauchula Broadcasting (1969), Barco, Inc. (Richard Rosenberger, President - 1973), Poucher Broadcasting, Inc. (Donald W Poucher, President- 1977), Heartland Broadcasting Co. (Jesse Newman, President- 1983), WAUC Radio (Ted L. Hite, President- 1986), and Marlene Ayala (1993).
Dora A. Cruz (Marvina Enterprises) Acquired WAUC in 1993 and broadcasted a Spanish format from its 11 acre transmitter site and studios. On March 13, 2017, John J Mullis (Hardee Broadcasting LLC) entered into an agreement to purchase WAUC and the format was changed to Country.
Other names from WAUC history include: Claude White (GM- 1958), Robert Ford (Chief Engineer- 1958), Bill Ferguson (GM/Chief Engineer- 1959), Robert V. Rogers (GM- 1964), Chris Plummer (Afternoons- 1965), Sara Plummer (Promotions- 1965), Samuel L. Rosenberger (GM- 1974), Jerald A. Brush (PD/Chief Engineer- 1972), Donald Poucher (GM-1977), and Carol Poucher (PD/Music Director- 1977; Station Manager- 1978).
James A. Hardman (Gm/Sales Manager- 1985), Marc Valureo (PD- 1985), Clinton Moore (Chief Engineer- 1985), Ted L. Hite (GM/Sales Manager- 1987), Ted Hite, JR. (PD/News Director- 1987; News Director- 1990; Operations- 1992), as well as John McShaffrey (Music Director- 1987), Jean Hite (Promotions- 1987), Jim Kowalski (Chief Engineer- 1987), and Chay Gonzales (GM-1994).
Robert Ayala (GM-1995), Victor Gonzales (GM-2001), Merta Ayala (GM-2002), Arturo Pacheco (2007), Bob Partee, and John Wright were the last known GM's of WAUC